Ideological Ammunition

A visual image provides a powerful form of ideological ammunition for provoking the mind. This unique round of ammunition represents a new form of socail currency.

DROPPODS FOR VETERIANS

GUN NEUTRAL

AK-47

AK47 Kalashnikov’s Dream; a film starring Richard E Grant and Steve Berkoff capturing the life and conscience of Michael Antonov Kalashnikov, the inventor of the AK47.

Trailer

Kalashnikov’s Dream; Wars & Why They Exist

Exhibitions

London | New York

exhibitions

Using film to fight reality

Gun Neutral is a call for the film and game industry to use the fictional weapons we seeon screen as a new form of currency to help us take as many surplus and illicit small arms out of circulation.

GUN NEUTRAL

Martin Scorsese backs Gun Neutral

"The director adds his support to a campaign begun by a British artist who wants the film industry to help tackle gun violence" The Guardian

DropPods for Veterans

Instantly deployable living from as little as £10 a day.

Ideological Ammunition

Re-channelling of destruction toward creation, recognizing the real human cost of weaponry and aiming to support those who've experienced it firsthand.

build an army

Wars & Why They Happen.

Launched in 2019 and now the most downloaded High School lesson in America.

EDUCATIONAL PROGRAM

AK-47 Kalashnikov’s Dream

WHAT DOES ONE LESS GUN MEAN TO YOU?

ONE LESS GUN IS A CALL TO ARMS. A REMINDER OF THE BROTHERHOOD OF MAN AND THE MACHINE THAT DIVIDES AND BINDS US ALL.

The military industrial complex is the engine of empires, their guns woven into the fabric of popular culture, integral to many of our favourite games and films and likely to remain so for as long as humanity endures.

Re-channelling of destruction toward creation, recognizing the real human cost of weaponry and aiming to support those who've experienced it firsthand.

Tally Ho

Tally your rounds; once you hit your target, have them forged into the shape of your choosing and hand-finished in our armory at no cost by our skilled artisan.

Armoury

IDEOLOGIAL AMMUNTION

Tollhouse

A call to action for gamers and developers; help us render the Tollhouse. A virtual gallery and classroom in the Nexus.

Peace one day

Raise ,500 donations and receive your tally as an artistic sculpture. This new token of symbolism takes form with perseverance.

FREE ART

artAPARTments

In partnership with our corporate collaborators, each night you spend in one of our apartments generates essential revenue under our campaign, "One Less Sleepless Night."

PROJECT

DROPPODS FOR VERTERENS

THE TOLLHOUSE

A virtual gallery in the nexus. One Less Gun in the virtual word is one less gun in the real world. Unreal engine delivering a real world solution, rendering fiction to reality.

HELP US BUILD

Taxi Advertising

What does "One week to live." mean to you?

OUTDOOR MEDIA

Art for free

Art in two parts. Raise £10 a bullet and become an ambassador to retain the artwork for life.

FREE ART

Forever War by McCROW

Receive a bullet for every £10 donated and help us build homes for veterans. Tally your contribution and redeem your bullets in any form directly from the store; distinguish your campaign in many ways.

STORE

DROPPODS FOR VETERANS

If you like what we do, dig in.

REIMAGINING HOW WE INVEST IN OUR SOCIETY AND THE LEGACY WE PASS FUTURE GENERATIONS.

One Less Gun is a step toward something greater, the bullet, a symbol of our commitment to build, not just destroy, recognizing the human cost of weaponry and its influence on our lives.

WAYS YOU CAN SUPPORT US